The case study method is a key component of the academic program at all IBS campuses, which is one of the few institutions in India that has made case studies a critical component of its curriculum.

Almost all the courses in the IBS program are designed keeping in mind the advantages of the case method. Some courses are even taught entirely through case studies - the case studies being tailor-made to the requirements of different subject areas and topics. Student evaluation is based on individual/team presentations, written reports and class participation. Cases encourage in-depth analysis by gathering supporting information - either through published sources or by directly interacting with the companies involved. IBS has a huge repertoire of case studies for almost all the functional areas in management.

IBS has dedicated research and content development centres for producing case studies and supporting material. Manned by teams of knowledge workers with many years of academic and corporate experience, these centres develop contemporary and thought-provoking case studies which provide great learning value to the students.

Besides IBS, these case studies are being used by a large number of business schools, universities and companies across the world. Boston Consulting Group, McKinsey & Co., British Telecom, Cadbury Schweppes, Coca-Cola, Goldman Sachs, Hewlett Packard, Johnson & Johnson, KPMG, PricewaterhouseCoopers, Procter & Gamble, and Siemens AG are some of the major business organizations that use IBS case studies. Universities and business schools that use IBS cases include University of Oxford, University of Cambridge, University of Helsinki, London Business School, INSEAD, IMD, University of Michigan, etc.

IBS cases have also been published in several leading management textbooks published in Europe, the US and the UK. They have won recognition at international case writing competitions organized by institutions such as the Management Development Centre of Hong Kong, EFMD, The John Molson School of Business, and other institutions.

Learning through the globally accepted and popular case method of learning, students are able to hone their comprehension, analytical and decision-making skills and become better team players and managers.