ICFAI Business School wins award at global contest |
ICFAI Business School wins award at global contest
Hyderabad: The ICFAI Business School case â€˜TECNO Mobileâ€™s Growth Strategies in Africaâ€™ by Syeda Maseeha Qumer and Geeta Singh has won a nominated case award at the Global Contest for the Best China-focused Cases 2017. The case is about Chinaâ€™s TECNO Mobileâ€™s success in Africa and its expansion into other global markets. The TECNO emerged as the undisputed leader in Africaâ€™s mobile phone industry by offering innovative and high-quality products specifically geared to the African market at an affordable price. Its success highlights how a small Chinese company was able to win the African market through accurate brand positioning, appealing product portfolio and effective localization. Read More
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